MOTORWORLD | Data privacy notice
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Data privacy notice


Motorworld Trademark Management AG, Marktplatz 4, 9004 St. Gallen, Switzerland, represented by Hans Hofstetter on behalf of the administrative board (hereinafter: Motorworld AG), is the operator of the website


Using the website and the offers of Motorworld AG partly requires the collection, processing and use of certain personal data. In doing so, we place the greatest importance on data protection and data security, and we comply with the respectively applicable data protection provisions.


Insofar as you are asked to give your consent concerning data protection in conjunction with the use of the website and its offers (such as signing up for a subscription to online publications), by selecting the appropriate consent check box you give your consent that Motorworld AG may collect, process and use your personal data to the extent described below.


You can withdraw your consent at any time. The revocation can be sent in writing or electronic form to: Motorworld Trademark Management AG, Marktplatz 4, 9004 St. Gallen, Switzerland, email: You can also download and save the data privacy policy here:




I. Collection and storage of personal data


We collect and store, to a certain extent, information that is accrued during use of the website (usage data, see 1). We collect and store personal information insofar as you give us your consent to do so in conjunction with the use of our online offers, such as when you register to subscribe to online publications (master and content data, see 2.).


1. Usage data


The following information (log files) is automatically logged by the web server when you use the website of Motorworld AG.


Browser type and version
Operating system being used
IP address of the host computer
Date and time when you access our web pages
Web page from which you visit us (referrer URL)
Web page that you are visiting
Access method/function required by the PC making the request
Input values (e.g. file name) transferred by the computer making the request
Access status of the web server (file transferred, file not found, command not executed, etc.)


These details are used for identifying and tracing unauthorised access to the Web server and other criminal acts, as well as for statistically and anonymously evaluating the data to optimise the offers on our web pages. This anonymous data is stored separately from any master and content data you may have submitted so that no conclusions can be drawn about a particular person. This data is deleted after it has been evaluated.


2. Master and content data


(a) No prior registration is required on the website to simply visit it.


(b) If registration is required to use our online services or the user otherwise provides personal data over the website, Motorworld AG generally collects and stores the following data:


First name and family name
Email address
Following registration on the website, in addition: user name and password
This will be supplemented by information given to us by you on a purely voluntary basis which may contain personal data. Examples of such voluntary details:


Phone number
Age, date of birth


(c) We use the foregoing master and content data solely to the extent permitted by your notice of consent.



II. Cookies


So-called cookies are used when you visit the website at These are small text files which are stored locally in the cache of your web browser and enable the browser to be identified, and through which certain information flows to us. They enable us, for example, to make your visit to our website more convenient and user-friendly. This data is removed from the session after it is ended; the session cookie is deleted.


If you want to disallow the use of cookies, you can prevent the acceptance and storage of new cookies in your browser. Refer to the help function of your browser, for example, to find out how to do this in your browser. We cannot, however, guarantee that you will be able to use all our offers without restrictions if such settings are configured in your browser.



III. Analysis tools / social media plug-ins


1. Facebook


Our website uses plug-ins from the social network, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, United States (“Facebook”). When you call up a web page programmed with such a plug-in, a connection is established to the Facebook servers, and the plug-in is displayed on the web page by means of a notification sent to your browser. The information about which web page(s) of Motorworld AG you have visited is transmitted to the Facebook server. If you are logged on as a Facebook user, Facebook associates this information with your personal Facebook user account. If you use the plug-in functions (such as by clicking the “Like” button or submitting a comment), this information is also associated with your Facebook user account. You can only prevent this by logging off before using the plug-in. For more information about the collection and use of data by Facebook, your respective rights, and the possibilities for protecting your privacy, please refer to Facebook’s privacy policy (


2. Twitter


On our website, we also use plug-ins from the short message service Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, United States (so-called “tweet” buttons). When you visit the website by clicking the “tweet” button, a direct connection is established between your browser software and the Twitter server via the plug-in. This informs Twitter that you have visited the website of Motorworld AG from your IP address, and Twitter may associate this information with your Twitter account. If you are logged onto your Twitter account and you actively click the “tweet” button on the web page, you can also link the contents of the Motorworld AG website on your Twitter profile. This enables Twitter to associate your visit to the website of Motorworld AG with your user account. Motorworld AG has no influence over the transmission and processing of corresponding data by Twitter. For further information, please refer to the Twitter data privacy statement at If you want to prevent Twitter from associating your visit to the website of Motorworld AG with your Twitter account, log out of your Twitter account before visiting the platform.


3. Google Analytics


This website uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies”, which are text files that are stored on your computer and enable an analysis of how you use the web pages. The information generated by the cookie about your use of these web pages is usually transmitted to a server operated by Google in the United States and stored there. If IP anonymisation has been activated for this website, however, your IP address will be first abbreviated by Google within the member states of the European Union or in other states party to the Agreement on the European Economic Area. The full IP address will be transferred to a server operated by Google in the United States, and abbreviated there, only in exceptional cases. Google will use this information on behalf of the operator of these web pages to evaluate your use of the web pages for the purpose of compiling reports on website activity, and to render other website usage-related and internet-related services on behalf of the website operator. The IP address transmitted from your browser during the course of the Google Analytics service will not be associated with other data held by Google. You can configure the settings of your browser to prevent cookies from being stored on your computer; however, we would like to point out that in this case you may not be able to use all the functions of these web pages. In addition, you can prevent the data generated by the cookie and data relating to your use of the web pages (including your IP address) from being transmitted to Google, as well as the processing of this data by Google, by downloading and installing the browser plug-in available under the following link:


We draw your attention to the fact that the code “gat._anonymizelp();” has already been added to Google Analytics on these web pages to ensure that IP addresses are only collected anonymously (so-called IP masking).


We also use Google Analytics to analyse data from AdWords and DoubleClick cookies for statistical purposes. If you do not want this to happen, you can disable the function in the AdWords preferences manager (


4. Google +1


On our website we also use the “+1” plug-in from the social network “Google Plus” operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”). When you call up a web page containing a “+1” button, your browser establishes a direct connection to Google’s servers. The contents necessary for integrating the plug-in are transmitted directly from Google to your browser. This direct connection enables Google to collect various data. Motorworld AG has no influence over the extent to which data is collected and used by Google.


According to Google, no personal data is collected without a click on the button. You have to log in to Google+ to make a recommendation by clicking the button. In this case, information such as your IP address, the address of the called web page, as well as the date and time, are saved by Google and linked with your member account. For more information about the collection and use of data by Google, please refer to the data privacy policy for Google’s “+1” button (


5. Google AdSense


This website uses Google AdSense, a service for integrating commercial advertising from Google Inc. (“Google”). Google AdSense uses so-called “cookies”, which are text files that are stored on your computer and allow an analysis of how you use the website. Google AdSense also uses so-called web beacons (invisible images). Information such as visitor traffic to our web pages can be evaluated by these web beacons.


The information generated by cookies and web beacons about how you use this website (including your IP address) and the distribution of advertising formats is transmitted to a server operated by Google in the USA and stored there. This information can be passed on by Google to its contractual partners. However, Google will not associate your IP address with other data you have saved.


You can prevent the installation of cookies by configuring your browser software accordingly; we must point out, however, that if you do so you may not be able to use all the functions of this website to their full extent. By using this website, you acknowledge that the data gathered about you by Google can be processed in the manner described above and for the purposes stated here.



IV. Transmission of master and content data to third parties


We only transmit your personal details to third parties if you have given us your consent, or insofar as this is necessary for the execution of existing contractual relationships, or for enforcing claims to which we are entitled, or if Motorworld AG is required to do so by law or by judicial or governmental order.



V. Links to other websites


The website may contain links to internet sites of other providers. After clicking the link, Motorworld AG has no more influence over personal data (such as the IP address or the URL behind the link) transmitted to the third party by clicking the link. Motorworld AG cannot accept any responsibility for the processing of such personal data by third parties.



VI. Notice, correction, deletion, blocking


If you submit a request in written or electronic form (e.g. by sending an email to, we will notify you at any time about what personal data relating to you has been saved. You will continue to have the opportunity to have your personal data corrected, blocked or deleted by Motorworld AG at any time.



VII. Data security


Motorworld AG uses technical and organisational security measures to safeguard customers’ personal data against loss, improper modifications or unauthorised access by third parties. In all cases, only authorised persons at Motorworld AG have access to your personal data, and this only insofar as is necessary within the scope of the aforementioned purposes. The data collected through the website is transmitted in encrypted form using state-of-the-art encryption technology.



VIII. Amendments to the data privacy policy


Motorworld AG reserves the right to update this data privacy policy. In the event of amendments, Motorworld AG will make the updated data privacy policy available on the website without delay and if necessary request you to give the necessary consent.



Date: March 2016

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